Vision:

Lead the future beef and mutton industry, develop and produce safe, nutritious, healthy and delicious beef and mutton products, and become the leader of beef and mutton industry.

mission:

The maximization of social responsibility: not forgetting the original intention, keeping the mission in mind, and always bearing in mind the social responsibility is also the fundamental driving force to encourage the ancestors to move forward.

Employee value maximization: to provide employees with a broad development platform, fair development opportunities, and create a harmonious corporate culture.

Customer value maximization: quality first, service first, R & D and production of beef and mutton products with consistent quality.